CBC:

WestJet says it will unveil a new, ultra-low-cost carrier later this year that will cater to Canadian flyers looking for cheaper fares with no frills.

The new service should take off late this year with a startup fleet of 10 high-density Boeing 737-800s, “subject to agreement with its pilots and any required regulatory approvals,” the Calgary-based company said in a release Thursday.

“If you look at the ultra-low-cost carrier market around the world, this means a complete unbundling of services that would have historically or traditionally been included in the fare people pay when they are travelling,” Richard Bartrem, WestJet’s vice-president of marketing and communications, told CBC News. 

“So this is now paying for everything onboard that experience. That’s from checked bags to bags that you bring in onboard with you, but ultimately driving lower costs for consumers.”

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